As the AI race heats up between Google, Amazon, Microsoft, and Open AI, it seems like Apple is severely lagging behind the competition.
Despite taking the world by storm in 2011, Siri has been passed in skills and smarts time and time again and is now not nearly as competitive as it needs to be in 2023.
Let's talk about how Apple can save both Siri and the iPhone 15 with some major upgrades to Siri and the substantial investments they are making in order to win the AI race.