Rolex is one of the most Luxury Brands in the World, valued today at around $8 Billion Dollars. Its history dates back a century ago and began with an orphan teenager whose inheritance was stolen away from him.
After a few years working his way out, he decided to follow his passion and opened a watchmaking business. Little did he know that this business venture would lead him to pioneer modern wristwatches, changing its whole industry and creating a Billion-Dollar Empire.
This is the story of Hans Wilsdorf.
00:00 | Intro
00:40 | A Series of Misfortunes
02:47 | On His Own
05:14 | Wilsdorf and Davis
08:06 | Rolex
12:05 | The Genius Mind of Marketing
14:31 | New Models