"I Can't Help Myself (Sugar Pie Honey Bunch)" is a 1965 hit song recorded by the Four Tops for the Motown label.
Written and produced by Motown's main production team Holland–Dozier–Holland, "I Can't Help Myself" is one of the most well-known Motown recordings of the 1960s and among the decade's biggest hits.
The single topped the Billboard's R&B chart for nine weeks (being named the biggest R&B single of the year by Billboard) and also peaked at number one on the Hot 100 for two non-consecutive weeks, from June 12 to June 19 and from June 26 to July 3 in 1965. It replaced "Back in My Arms Again" by labelmates The Supremes. It was first unseated at number one by "Mr. Tambourine Man" by The Byrds, then regained the top spot before being replaced by the Rolling Stones blockbuster "(I Can't Get No) Satisfaction".
Billboard ranked the record as the second biggest single of 1965. "I Can't Help Myself" was the Four Tops' first Top 40 single in the UK, peaking at 23 in the summer of 1965, then reaching 10 on its spring 1970 re-release.
The song finds lead singer Levi Stubbs, assisted by the other three Tops and The Andantes, pleadingly professing his love to a woman: "Sugar pie, honey bunch/I'm weaker than a man should be!/Can't help myself/I'm a fool in love, you see."
The melodic and chordal progressions are very similar to the Supremes' 1964 hit "Where Did Our Love Go," also written by Holland-Dozier-Holland. According to Allmusic critic Ed Hogan, the title "I Can't Help Myself" is an oblique acknowledgment by Dozier that he could not resist recycling his previous hit. The bracketed title 'Sugar Pie, Honey Bunch' appears only on certain oldie reissues of the single.
Billboard described the song as a "spirited, fast-paced wailer performed in [the Four Tops'] unique style." Cash Box described it as "a rollicking hand-clappin' thumper about a fella who is delighted 'cause he's head-over-heels with the gal of his dreams."
Rolling Stone magazine ranked the song #483 on their list of the 500 Greatest Songs of All Time. It has been covered extensively since 1965, including versions done for several television commercials.
In 2019, Applebee's used the song for one of their advertisements.