"Me!" (stylized in all caps) is a song recorded by American singer-songwriter Taylor Swift featuring American singer Brendon Urie of Panic! at the Disco. It was released on April 26, 2019, through Republic Records, as Swift's first single after signing with the label.
The song was revealed and released at the end of a thirteen-day countdown, as the lead single from her seventh studio album, Lover (2019). It was written by Swift, Joel Little, and Urie, and produced by Swift and Little. The song was recorded at Electric Lady Studios, New York City, and Golden Age West in Auckland, New Zealand. "Me!" is a cheery, campy bubblegum pop and synth-pop duet, driven by a marching band drumline. It is about embracing one's individuality, with lyrics on self-affirmation and self-love.
"Me!" debuted at number 100 on the US Billboard Hot 100, before surging up to number two the next week, breaking the record for the biggest single-week jump in the chart's history. The song reached the top five in several other countries. It broke several Amazon Music records, including the most first-day streams, most first-week streams, and most on-demand voice requests with Alexa of a single debut on the platform.
Upon release, the song received mixed reviews from music critics, who were favorable towards the bubbly production and the duo's vocal chemistry, but divided over the lyrics—some complimented the tongue-in-cheek songwriting, while others called it weak. "Me!" has since been certified double-platinum by the Recording Industry Association of America, for selling over 2 million copies in the US. In 2020, the single won the Hito Music Award for Best Western Song. A live version of the song recorded at Swift's 2019 City of Lover concert in Paris was released for digital download and streaming on May 17, 2020, after the premiere of the concert film on ABC.
The "Me!" music video, directed by Swift and Dave Meyers, accompanied the song's release. Encompassing many easter eggs, the colorful video is a symbolic departure from the previous album Reputation (2017), welcoming into the Lover era. It has been described as a "phantasmagorical delight" that induces an instant "sugar rush" in a "bubblegum psychedelia".
The video amassed over 65.2 million views within its first day of release, breaking the 24-hour Vevo record previously held by Ariana Grande's "Thank U, Next", also surpassing Swift's record set in 2017 with the "Look What You Made Me Do" music video, which garnered 43.2 million views in its first day.
The video scored several accolades; it won a VMA for Best Visual Effects at the 2019 MTV Video Music Awards, the Best Video at the 2019 MTV Europe Music Awards, and the Best Female International Artist Video at the 2019 MTV Video Music Awards Japan.