MagnatesMedia | The Story of Wework, The $47 Billion Cult

WeWork had been one of the most valuable start-ups on the planet, and the founder believed he was the messiah who was going to solve the world’s problems. However… WeWork was now bankrupt, being sued for billions, and accused of being a cult. So, what really happened here?

 This is a story of obscene wealth, power, and dead unicorns. And as we go deeper down this rabbit hole of the WeWork story, things will just get crazier and crazier.

Welcome to the spectacular rise and fall of WeWork, one of the most insane business stories you’ll ever hear. Adam Neumann had an unusual childhood to say the least, and his driving instructor actually commented “Either Adam Neumann will end up a millionaire, or in jail”.

In this video about the rise and fall of WeWork, we’ll look at how Adam got investors to put billions of dollars into his money-losing company that was not at all profitable. We’ll look at how Masa Son and Adam Neumann planned to build a company worth trillions, and become the world’s most valuable company… but instead crashed and burned in one of the biggest business failures ever.

What really happened with WeWork? And what is Adam Neumann doing now? So many questions about WeWork’s wild history will be answered in MagnatesMedia’s longest ever business movie.

00:00:00 - Intro

00:01:10 - Chapter 1: Knee Pads For Babies

00:03:46 - Chapter 2: Greendesk

00:10:20 - Chapter 3: Launch of WeWork

00:19:19 - Chapter 4: The Physical Social Network

00:29:53 - Chapter 5: Summer Camp

00:34:21 - Chapter 6: WeWorld

00:38:17 - Chapter 7: WeLive

00:40:58 - Chapter 8: Problems

00:45:32 - How To Manage Your Money Like The Wealthy

00:46:41 - Chapter 9: Masa Son - Unicorn Hunter

00:56:32 - Chapter 10: Increase The Crazy

01:04:32 - Chapter 11: Ego

01:11:11 - Chapter 12: WeCult

01:14:32 - Chapter 13: WeGrow

01:18:20 - Create Your Own Videos With Storyblocks

01:19:28 - Chapter 14: Project Fortitude

01:26:39 - Chapter 15: Fortitude Fails

01:31:10 - Chapter 16: The Shocking Economics of WeWork

01:34:23 - Chapter 17: IPO Madness

01:42:47 - Build Your Own YouTube Empire

01:45:47 - Chapter 18: IPO Backlash

01:52:37 - Chapter 19: Adam Leaves

01:57:09 - Chapter 20: Life After Adam

02:01:36 - Epilogue: The Comeback