It's the oldest saying in the book: What goes up must come down. In the volatile world of cryptocurrency, that's proving to be a brutal truth.
Crypto's market value has halved since its peak late last year, haemorrhaging an eye watering $2.2 trillion. And it's not just crypto geeks whose dreams have been shattered, but also ordinary mum and dad investors sucked in by the hype the currency had gone mainstream.
However, while many millionaires have become overnight paupers, cryptocurrency's true believers say don't worry, the good times will return.
The question is: Who's brave enough to believe them?