Over the past several years, we’ve seen a new segment within the tech industry thriving: the anti-big tech industry.
The main purpose of most of these companies is to fix the mistakes of juggernauts like Google and Facebook.
For example, ProtonMail doesn’t collect any personal data or browse through your emails. Similarly, Signal is an end-to-end encrypted messaging service that’s meant to take on WhatsApp.
But, while these apps have seen a strong start, it doesn’t appear that they will be able to take on offerings from big tech companies.
One of the main reasons for this is that most people simply switch to these apps due to some external event whether it be an Elon Musk tweet or a monumental event like the GameStop short squeeze.
But, as these events become a memory of the past, people tend to shift back to big tech offerings.
Another massive challenge holding back these anti-big tech companies is that it’s extraordinarily hard for them to make money while eliminating all of the profitable aspects of big tech. This video explains why anti-big tech companies like BeReal are already losing substantial portions of their user base and are failing.